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Ideas for the judgement economy.

Observations and strong opinions on strategy, product and AI. Written for leaders responsible for high-stakes decisions.

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Foundations7 min read2026

The Worth Building Philosophy

Every technological era changes what becomes scarce. When something becomes abundant, competitive advantage moves somewhere else. Today, AI is making execution abundant and judgement is becoming the new scarce resource.

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Product5 min read2026

The Cost of Cheap Building

AI collapsed the cost of building but not the cost of owning what you build. Maintenance, support, security and organisational complexity still compound. Every feature you keep is a standing claim on your team's future attention. The question is no longer 'can we build it?' but 'is this worth owning, at full cost, for years?'

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